Do not watch Big Brother

TV11 is now recommending you not to watch Big Brother! Clever move with this smart campaign!
Advertiser: TV11
Agency: Fireplace AB, Stockholm, Sweden
Creative Director: Fredrik Östergren
Copywriter: Ulf Svedlund
Art Director: Victoria Lamppa
Director: Fredrik Thelander – Notre Dame Film AB
Producer: John Hichens
Director of Photography: David Grehn
Post Production: The Chimney Pot/Fireplace AB