Mobile shopping behaviors infographic by Tapjoy

Posted on 8 Nov 2012 in Infographic, Mobile, Mobile Marketing, Web | Comments Off

Here is a great Study by Tapjoy to learn more about how mobile shoppers behave.



Offre d’emploi account manager publicité mobile chez Tapjoy Paris

Posted on 9 Oct 2012 in Mobile, Mobile Marketing | Comments Off

Tapjoy, une solution publicitaire mobile créée en 2010 à San Francisco, a récemment ouvert un bureau à Paris.
Pour accompagner sa forte croissance, Tapjoy recrute un account manager pour son bureau de Paris.

L’offre est disponible ci-dessous et si ce poste vous intéresse vous pouvez me contacter sur

Voici une vidéo pour l’offre de publicité vidéo mobile de Tapjoy.

Account Manager – Advertising Sales – Digital Media – Paris
Tapjoy’s mobile advertising platform enables app developers to acquire high-value new users, drive engagement within their apps, and create incremental income through its ad-funded payment method, while providing advertisers with access to a massive consumer base that actively engage with them.

We call it the mobile value exchange: consumers get to play their games, advertisers get their content directly to those lovely consumers and app developers make a living.

Headquartered in San Francisco, the Company expanded into Europe in 2011. So we’re looking for an Account Manage to support our Advertising Sales team to drive advertising campaigns onto our mobile platform.

Core role responsibilities…
•    Support Sales Managers in day to day dealing with clients and media agencies. On closing a sale, take responsibility for delivering it and managing the client.
•    Set up and create new campaign opportunities in collaboration with Sales Managers and manage delivery of these using the Tapjoy adserver
•    Work with clients to optimize campaigns based on projections and traffic trends to ensure full delivery
•    Generate and analyse campaign performance reports for clients
•    Establish and maintain strong client relationships with day to day agency and client contacts in order to maximise growth within existing accounts (involving face to face, telephone and e-mail comms)
•    Maintain complete understanding of the Tapjoy product suite, policy, and advertising dashboard in order to best advise clients
•    Take responsibility for development and delivery of campaign reporting
•    Maintain client records in
•    Act as key contact point for clients regarding new opportunities
What we’re looking for…
•    A switched on individual with a passion for excellent customer service
•    Excellent written and verbal communication skills
•    An analytical mindset with the ability to dissect reports and crunch numbers (being a master of the dark art that is Excel would be a bonus)
•    English fluent
•    Strong organisational skills
•    Analytical by nature, proactive in behavior

Tapjoy Insights #2: Monetizing Mobile Apps Through Virtual Goods

Posted on 16 Aug 2012 in Mobile, Mobile Marketing | Comments Off

What is the best way to monetize your app when you’re a developper?
Launch a paid app or a free app including in-app purchase?

Tapjoy is providing us with some good knowledge how what is working the best.

You can freely download the Tapjoy Insights #2.

Why mobile consumers love incentivized ads infographic

Posted on 25 Apr 2012 in Infographic, Mobile, Mobile Marketing, Web | Comments Off

Very interesting infographic by Tapjoy about how the incentivized advertising on mobile is performing.

TV Shazam to tag TV commercial

Posted on 10 Apr 2012 in Mobile, Mobile Marketing | Comments Off

TV Shazam is allowing the audience to Shazam a TV commercial to get access to an interactive experience!

Massive IPO for Millennial Media – MM stock

Posted on 30 Mar 2012 in Mobile, Mobile Marketing, Startup, Web | Comments Off

Millennial Media, the mobile ad network, has its IPO yesterday.

The starting price for the stock was $13 and it went up to $28 at its peak and is now around $25.

The valuation of Millennial Media is now around $2 billion and makes it the second largest mobile ad network!

If you want to follow the stock, the company is listed on the NYSE under the MM ticker.