This is a fact New York is the city of geeks! The city has released some sign to warn people about the risk of using Facebook on their mobile while walking!
“Pay attention while walking. your Facebook status update can wait.”
This video of a chimpanzee armed with an AK-47 rifle went viral on YouTube and became an Internet phenomenon. The video was released as a promotion for “Rise of the Planet of the Apes” movie (a 20th Century Fox Production) which was released in US cinemas August 5.
As of today, the teaser has generated more than 14 million views, and is approaching 10 million shares on Facebook and Twitter. This is by far a viral sensation.
Advertiser: 20th Century Fox
2/ Party Rock Anthem-Kia Soul Hamster
First they drove. Then they rapped and now the Kia Soul Hamsters goes shuffling. Kia Soul’s beautifully crafted commercial for the new urban crossover vehicle made its television debut during MTV‟s Video Music Awards on August 28, and have since the launch reached almost 1 million views on YouTube and more than 250.000 shares on Facebook.
Agency: David&Goliath, USA
3/ Heineken Light The Handlebar Moustache
The latest spot in Heineken Light‟s „Occasionally Perfect‟ campaign from Wieden + Kennedy New York is the next step in a holistic marketing effort under the “Be a Man of the World” platform. „The Handlebar Moustache‟ premiered at the Heineken YouTube channel in mid July, and has reached about 500.000 views on YouTube and almost 1.000 tweets on Twitter. This is not impressive, but the content is really great, which is why it deserves a spot on the list.
Agency: Wieden + Kennedy New York
4/ L’Oreal Men Expert – how to create the perfect Facebook profile
L’Oreal Men Expert has decided to show men, how to take the perfect profile picture for their Facebook profile. The video is rather amusing, and it shows the wonders of Photoshop retouch. In less than a month the commercial have reached almost 350.000 views.
Agency: VCCP, USA
5/ iPhone 5 Concept Features
The iPhone 5 Concept video made by Aatma Studio, have made a big buzz on the internet within a very short while. Since August 23, the video have been viewed more than 8 million times, been shared more than 2.5 million times on Facebook and have had more than 30.000
tweets on Twitter. iPhone 5 rumors are certainly a pretty hot topic, and this video is just another great example of the viral effectiveness.
6/ Flash mob at Copenhagen Central Station. Copenhagen Phil playing Ravel’s Bolero.
As one of the first professional symphony orchestra ever, the Copenhagen Phil surprised busy travelers at the Copenhagen Central Station when they did a Flash mob in their attempt to promote a new season for the classical symphony orchestra. The unusual marketing stunt gave the orchestra a lot of attention in the Danish news and in the online world.
Advertiser: Copenhagen Phil
7/ Lanvin Fall 2011 Campaign Movie
A quite unexpected video from a luxury brand like Lanvin, is what you‟ll see in this movie. Several top models are dancing to the sound of Pitbull‟s “I Know You Want Me”, and if you watch it till the end, you‟ll see the fashion house‟s head designer Alber Elbaz gets in on the action.
The movie is only a few days old, and has already been watched more than 300.000 times on YouTube.
8/ 100 YEARS / STYLE / EAST LONDON
This video is made to announce the grand opening of Westfield Stratford City, which apparently will be “the largest urban shopping centre in Europe”. The film, directed by Jake Lunt with The Viral Factory, gives a fun and amazingly run-down of 100 years of East London fashion, dance and music in just 100 seconds.
In five days the video has generated over 350.000 views, and have been shared more than 50.000 times on Facebook.
Advertiser: Westfield Stratford City
Agency: The Viral Factory
9/ Ryan Doyle parkour in Mardin
Red Bull specializes in branded video content and with this new video, they don‟t fall back. The amazing scene shot in Mardin, Turkey is simply amazing. Photography is exceptional and it takes parkour to a whole other level.
Advertiser: Red Bull
Chipotle has commissioned this stop-motion animation film directed by Johnny Kelly in the attempt to show the benefits of sustainable farming. The soundtrack is provided by the country music legend Willie Nelson, who plays a cover of Coldplay‟s classic „The Scientist‟. It‟s truly a beautiful film, and has without doubt made a lot of impressions especially in the United States. More than 65.000 shares on Facebook and Twitter have been made the last five days, and more than 140.000 people have already watched it.
Agency: CAA Marketing
In partnership with goviral
This could be a great tool for the lazy beer drinkers!
Advertiser: Dos Equis
Agency: Miami Ad School, New York
Art Director: Shari Bremer
Copy Writer: Albert Calsina