Red Bull Stratosis skydiving from the stratos for Red Bull.
A freefall from more than 120,000 feet / 36,576 meters.
Advertiser: Red Bull
1. Carlsberg stunts with bikers in cinema
An experiment with 148 bikers in a cinema in Belgium is what Carlsberg did to reinforce their baseline ‘That Calls for a Carlsberg’. Carlsberg have made a viral success by having innocent couples facing a big group of bikers in a small cinema. Within a few days the film had more than 4 million views – and more than 500.000 shares on Facebook.
Agency: Duval Guillaume Modem
“Some people are lucky in life. For the rest of us, saving up can be smart”. This is the catch phrase for the Norwegian bank that has made this very popular online video. More than a million views and 120.000 online shares, and almost 200 blog posts, this video certainly has made some attention in the online video world.
Advertiser: DnB NOR
Agency: Try/Apt Oslo, Norway
3. The T-Mobile Parking Ticket
T-Mobile has made this new unconventional campaign, with the very simple concept that nobody likes nasty surprises, when it comes to telephone bills. This feel good video is simply great, and once again T-Mobile proves that they are really good in creating content worth talking about.
This campaign from the Danish bus company, Movia, was distributed with great success through govirals own network. It’s a great campaign that shows, in an entertaining way, how different you act when you’re drunk. The film has been shared more than 100.000 times on the World Wide Web.
Agency: Bocca Copenhagen
5. Human Slingshot Slip and Slide – Vooray
Fun, sport and summer. Another great feel good film. This one is from the clothing/apparel company, Vooray. In one month the video generated almost 3 million views.
6. Formula 1 comes to America! – Red Bull Racing takes first lap in Texas
To celebrate the arrival of the Formula 1 racing circuit in America, Red Bull Racing produced this really nice video in Texas, having their F1 show car chased by cowboys on a ranch, and is another example of the fantastic scenery Red Bull builds up in their commercials. Even though the film is almost 7 minutes long, it has delivered nearly 400.000 views in ten days.
Advertiser: Red Bull
7. IKEA Introduces Nursery for Men
Ikea Australia created a solution for men to escape the pains of weekend shopping in the enormous warehouse. The solution is called ‘the Manland’, and it’s a daycare for husbands and boyfriends who want to take a break from shopping. Watch the video and get an idea of what the buzz is about.
Agency: Three Drunk Monkeys
8. Battlefield 3 / Jay-Z — “99 Problems” Full-Length Gameplay TV Ad
Battlefield is among the most popular games to PC, Xbox and PS3. The newest edition ‘Battlefield 3’ is launched to the tune of Jay-Z’s “99 Problems”. 1 million views and almost 100.000 online shares says it all, this game is looking pretty cool.
Advertiser: Battlefield 3
9. New Weetabix Chocolate Spoonsize Advert
In this new campaign from the breakfast company Weetabix; the young street dancer Arizona Snow dances the coolness into the tasty biscuits.
Agency: BBH London
10. Vodafone Buffer Busters
Vodafone has launched an enhanced reality mobile application that transforms your city into a videogame arena. Starting from the brief “Vodafone is the fastest mobile network in Germany”, North Kingdom created a digital story revolving around so-called Buffer Monsters that represents everything slow in your everyday surroundings.
Agency: North Kingdom
In partnership with goviral
This video of a chimpanzee armed with an AK-47 rifle went viral on YouTube and became an Internet phenomenon. The video was released as a promotion for “Rise of the Planet of the Apes” movie (a 20th Century Fox Production) which was released in US cinemas August 5.
As of today, the teaser has generated more than 14 million views, and is approaching 10 million shares on Facebook and Twitter. This is by far a viral sensation.
Advertiser: 20th Century Fox
2/ Party Rock Anthem-Kia Soul Hamster
First they drove. Then they rapped and now the Kia Soul Hamsters goes shuffling. Kia Soul’s beautifully crafted commercial for the new urban crossover vehicle made its television debut during MTV‟s Video Music Awards on August 28, and have since the launch reached almost 1 million views on YouTube and more than 250.000 shares on Facebook.
Agency: David&Goliath, USA
3/ Heineken Light The Handlebar Moustache
The latest spot in Heineken Light‟s „Occasionally Perfect‟ campaign from Wieden + Kennedy New York is the next step in a holistic marketing effort under the “Be a Man of the World” platform. „The Handlebar Moustache‟ premiered at the Heineken YouTube channel in mid July, and has reached about 500.000 views on YouTube and almost 1.000 tweets on Twitter. This is not impressive, but the content is really great, which is why it deserves a spot on the list.
Agency: Wieden + Kennedy New York
4/ L’Oreal Men Expert – how to create the perfect Facebook profile
L’Oreal Men Expert has decided to show men, how to take the perfect profile picture for their Facebook profile. The video is rather amusing, and it shows the wonders of Photoshop retouch. In less than a month the commercial have reached almost 350.000 views.
Agency: VCCP, USA
5/ iPhone 5 Concept Features
The iPhone 5 Concept video made by Aatma Studio, have made a big buzz on the internet within a very short while. Since August 23, the video have been viewed more than 8 million times, been shared more than 2.5 million times on Facebook and have had more than 30.000
tweets on Twitter. iPhone 5 rumors are certainly a pretty hot topic, and this video is just another great example of the viral effectiveness.
6/ Flash mob at Copenhagen Central Station. Copenhagen Phil playing Ravel’s Bolero.
As one of the first professional symphony orchestra ever, the Copenhagen Phil surprised busy travelers at the Copenhagen Central Station when they did a Flash mob in their attempt to promote a new season for the classical symphony orchestra. The unusual marketing stunt gave the orchestra a lot of attention in the Danish news and in the online world.
Advertiser: Copenhagen Phil
7/ Lanvin Fall 2011 Campaign Movie
A quite unexpected video from a luxury brand like Lanvin, is what you‟ll see in this movie. Several top models are dancing to the sound of Pitbull‟s “I Know You Want Me”, and if you watch it till the end, you‟ll see the fashion house‟s head designer Alber Elbaz gets in on the action.
The movie is only a few days old, and has already been watched more than 300.000 times on YouTube.
8/ 100 YEARS / STYLE / EAST LONDON
This video is made to announce the grand opening of Westfield Stratford City, which apparently will be “the largest urban shopping centre in Europe”. The film, directed by Jake Lunt with The Viral Factory, gives a fun and amazingly run-down of 100 years of East London fashion, dance and music in just 100 seconds.
In five days the video has generated over 350.000 views, and have been shared more than 50.000 times on Facebook.
Advertiser: Westfield Stratford City
Agency: The Viral Factory
9/ Ryan Doyle parkour in Mardin
Red Bull specializes in branded video content and with this new video, they don‟t fall back. The amazing scene shot in Mardin, Turkey is simply amazing. Photography is exceptional and it takes parkour to a whole other level.
Advertiser: Red Bull
Chipotle has commissioned this stop-motion animation film directed by Johnny Kelly in the attempt to show the benefits of sustainable farming. The soundtrack is provided by the country music legend Willie Nelson, who plays a cover of Coldplay‟s classic „The Scientist‟. It‟s truly a beautiful film, and has without doubt made a lot of impressions especially in the United States. More than 65.000 shares on Facebook and Twitter have been made the last five days, and more than 140.000 people have already watched it.
Agency: CAA Marketing
In partnership with goviral