Integrated Advertising definition in video

Posted on 12 Sep 2012 in Advertising, Online | Comments Off

Very good explanation how what is Integrated Advertising with a simple video tutorial.

Let’s wait now for the video presenting what is the Native Advertising.

Agency: BBR Saatchi & Saatchi Tel Aviv

Shoe Dating: buy a pair of shoes and get a man for free

Posted on 10 May 2012 in Advertising, Ambient Media, Online | Comments Off

Very clever campaign that mixes shoes and men, 2 things that drive girls crazy!

Advertiser: shoes shoes shoes

Agency: Ogilvy Action Kuala Lumpur

Managing Director: Mahesh Neelakantan

Asia Pacific Regional Executive Creative Director: Daniel Comar

Executive Creative Director: Nuno Lemos

Guinness QR code pinte

Posted on 2 May 2012 in Advertising, Online, Print | Comments Off

Good idea from the beer brand Guinness to print a QR code on the pinte glass!

Advertiser: Guinness

Agency: BBDO, New York

Minutes for Sale: interesting way of selling online ads

Posted on 10 Apr 2012 in Advertising, Online | Comments Off

Minutes for Sale is an interesting online advertising concept inspired by the websites such as the million dollar homepage. Basically Minutes for Sale is selling minutes of exposure on its website. Each advertisers can buy a minute of the day and their website will be displayed during that minute every day!
So it’s meaning 1,440 minutes are available to book on the website. As you can see in the planning a lot of slots have already been booked.


For £30 you can buy 1 minute per day. So it means you’ll get be 6h of full exposure for your website for the year. Clever, no?

I really like the concept but I definitely think the website needs a sexier design. It really looks like an old site from the 90s!!!!

Anyway as we know these kind of concept gets a lot of media coverage at the beginning then if you want to book an ad slot, better to do it now than next year!

Magnum online advergame

Posted on 7 Apr 2012 in Advertising, Online | Comments Off

A very cool advergame for Magnum: Pleasure Hunt 2.

Advertiser: Magnum

Project Re: Brief by Google

Posted on 13 Mar 2012 in Advertising, Online | Comments Off

Google took 4 very old TV commercial and asked their Creative Directors to reinvent them for the web!

Coca Cola, Volvo, Alka-Seltzer, and Avis have been the selected brands for this concept.

Advertiser: Google